Unbranded, a pop-up retail and event concept, returns to Downtown Dallas for 2017

Dallas, Texas — October 25, 2017 — For the fourth year in a row, Unbranded, an innovative pop-up retail and event concept, has announced it will return for 2017 in Downtown Dallas. Downtown Dallas, Inc. (DDI), long-time partners of the project, will be taking over ownership and operations of Unbranded, while its co-founders, Matt Alexander and Bryan DeLuca, will remain closely involved in an advisory and editorial capacity. As in years past, Unbranded will provide free retail and event space to a curated group of entrepreneurs, designers, photographers, artists, chefs, and more.

“We’re excited to be taking on full responsibility for Unbranded this year,” said Shalissa Perry, CMO of DDI. “It’s been a thrill to watch vendors graduate from Unbranded participants to full-scale retailers in Dallas and beyond. Now, as part of our retail recruitment strategy, we’re excited to explore the development of a longer-term retail incubator, encouraging concepts of…