Every time I organize a Think Tank Society meeting, the anticipation of the event makes me restless with excitement. This is for me, what Martha Beck refers to as a “hot track”. These events are my bliss!
How I came to meet Terry Pope is a fun story. I was trying to find out what happened to FUN ED here in Dallas and I tracked down Terry to find out. Better than that, I found out that Terry is an expert in LinkedIn. He had to lecture at Think Tank!
Terry Pope, we are are so grateful for your tips that you shared.
Here are a few standouts from our meeting.
1. More is More when it comes to your LinkedIn Profile. Forget the OLD “one page resume” rule. Long is the new short, and redundancy of your keywords is a must.
2. Pepper your whole profile with your key words over and over! (pick the keywords and key phrases that you think people would be using in a LinkedIn Advanced Search to find someone with your skill sets, experience, and level of employment, and use them as many times as possible, and in as many sections as possible – the new “FIRST” objective is to “get found”. It doesn’t matter how well your resume/profile is written if no one can find you)
3. Earned “hidden” points, keywords, and being active in LinkedIn are the 3 main ingredients for your SEO (Search Engine Optimization). Do you want to be on page 1 of a LinkedIn search or page 40. People rarely go past page 3 of any search results. Earn points by completing, maximizing your profile with as much info as possible, and engage regularly.
4. Get a great picture of yourself and add it to your profile. (Points are earned for having a photo) Target and JCPenney offer Business Profile photos and you can get a great photo for as little as49.00– but the best part is: YOU LEGALLY OWN THE PHOTO! (Not the same if you get a family portrait – THEY own the photo.)
To reach Terry Pope for your own LinkedIn training for your organization:
LinkedIn: www.linkedin.com/in/terrypopedfw
Phone: 972-768-8786
Email: terry@socialprofilemasters.com
Think Tank Society (tm) Blog 
Anna, I just wanted to add that if anyone would like links to 2 of the eBooks I’ve authored on LinkedIn which cover much of what I mentioned in the presentation (how LinkedIn works from the back-end and how to maximize your profile so that you can “get found”), have them just email me and I’ll be glad to share. And, thanks again for having me as your guest.
Terry Pope